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Are the Strategic Stars Aligned for Your Corporate Brand?
The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand: Schulz, Majken, Hatch, Mary Jo, Larsen, Mogens Holten: 9780198297796: Amazon.com: Books
The Dynamics of Organizational Identity | Semantic Scholar
PDF] BRINGING THE CORPORATION INTO CORPORATE BRANDING | Semantic Scholar
Organizational Identity: A Reader (Oxford Management Readers): Hatch, Mary Jo, Schultz, Majken: 9780199269471: Amazon.com: Books
Bringing the corporation into corporate branding
PDF) The dynamics of organizational identity
Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding: Hatch, Mary Jo, Schultz, Majken: 9780787998301: Amazon.com: Books
PDF) Are the stars aligned for your corporate brand?
Organizational Identity: A Reader (Oxford Management Readers): Hatch, Mary Jo, Schultz, Majken: 9780199269471: Amazon.com: Books
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The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand: Schulz, Majken, Hatch, Mary Jo, Larsen, Mogens Holten: 9780198297796: Amazon.com: Books
Esencia de marca … Mary Jo Hatch y Majken Schultz … Esta obra desvela cómo las empresas pueden alinear su estrategia, cultura e identidad a través de la marca corporativa … editorial
The Cycles of Corporate Branding: The Case of the LEGO Company - Majken Schultz, Mary Jo Hatch, 2003
PDF) Relations Between Organizational Culture, Identity and Image
Mary HATCH | Professor Emerita | PhD | University of Virginia, VA | UVa | McIntire School of Commerce | Research profile
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Organizational Identity: A Reader (Oxford Management Readers): Hatch, Mary Jo, Schultz, Majken: 9780199269471: Amazon.com: Books
Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding: Hatch, Mary Jo, Schultz, Majken: 9780787998301: Amazon.com: Books
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Amazon.com: Organizational Identity: A Reader (Oxford Management Readers) eBook : Hatch, Mary Jo, Schultz, Majken: Kindle Store
Mary HATCH | Professor Emerita | PhD | University of Virginia, VA | UVa | McIntire School of Commerce | Research profile
Esencia de marca: Hatch, Mary Jo, Schultz, Majken: 9788483561898: Amazon.com: Books